Т‑Банк: "Призополия" - мини-игра по мотивам Монополии

Objective

T-Bank, Russia's leading fintech bank, launched Prizopolia as a competitive gaming initiative to attract new users, strengthen customer loyalty, and organically showcase app features through an engaging playable experience. The campaign targeted sustained engagement via tournament mechanics and substantial financial incentives to drive both acquisition and retention.

Solution

Prizopolia is a space-themed Monopoly variant deployed across web and mobile platforms within the T-Bank app. Players explore galaxies, capture planets, construct stations, and accumulate points across four competitive leagues (Bronze, Silver, Gold, Diamond). The game features weekly league progression where top-5 finishers advance, with rewards including integrated cashback, partner promotional codes, in-game boosters, and raffle tickets. A 2-week Bronze League launch phase precedes weekly ranked seasons. Players earn tickets through task completion, qualifying for drawings backed by a record 183-million-ruble prize pool featuring apartments, vehicles, and partner rewards from A101, Yandex Plus, Skyeng, and retail brands.

Results

Prizopolia's campaign ran from October 21 through November 24, 2024, with a final prize drawing on December 12. The 183-million-ruble prize fund was the largest in T-Bank's gaming campaign history.