Sprite Slam Dunk Fan Faceoff

Objective

Sprite partnered with the NBA to activate fans during the 2010 Slam Dunk Contest, driving engagement through an interactive digital experience. The brand sought to create a memorable fan touchpoint that would deepen involvement with the contest and express Sprite's association with basketball culture and fan passion.

Solution

Fan Faceoff was a fast-paced online game where users created custom fan avatars by mixing and matching different body parts and characteristics, representing diverse basketball fan personas. Players could then use their avatars to support their favorite dunkers during the contest. The game featured Sprite branding and allowed users to print physical papercraft versions of their digital creations, blending digital and tangible interaction. The game was hosted on NBA.com, serving as a high-quality brand integration within the official contest platform.

Results

Not published.