Sprite City

Objective

Sprite aimed to engage consumers and drive brand interaction through an interactive gaming experience that gamified the concept of urban refreshment. The puzzle-strategy game was designed as a branded playable experience to increase consumer engagement with the brand during the 2011 campaign period.

Solution

Sprite City is a puzzle-strategy game where players guide delivery cars to designated neighborhood locations to supply them with Sprite products. Gameplay requires strategic planning to manage multiple vehicles, avoid collisions between cars, and maintain inventory at each delivery point. The game increases in complexity as players progress, creating escalating challenges that encourage continued play. The game was hosted as a web-based interactive experience and recognized by The FWA (Favourite Website Awards).

Results

Not published.