Sports.ru х Fonbet: "Аэрофутбол" - 3D веб‑игра к Лиге чемпионов

Objective

Fonbet aimed to drive engagement during the UEFA Champions League launch and strengthen brand awareness among football fans. A branded web game positioned as an accessible digital experience provided an alternative way to connect with the sport and tournament narrative.

Solution

Aerofootball is a browser-based air hockey game where players select one of 36 European football clubs, each with distinct visual identity and unique physics behaviors. Gameplay involves precise strikes, ricochets, and goal defense, with in-match bonuses (puck acceleration, strike enhancement, shields) that shift momentum. Players progress through tournament stages to reach playoffs and compete for entry into a Fonbet contest. The game delivers 60 FPS consistently, even on older devices like iPhone 11.

Results

160,000 unique users reached; 62,000 players launched the game.