"SpinMat" - In-app Gamification In Yandex Plus Daily

Objective

Yandex Plus aimed to increase user engagement and transaction volume across its ecosystem services (Food, Market, Lavka, Delivery) by gamifying daily user interactions. The Krutomat spin wheel was designed to incentivize users to complete tasks, make minimum purchases (1,000₽+), and maintain regular app engagement through variable reward mechanics.

Solution

A gamified in-app wheel mechanism (Krutomat) embedded within Yandex Plus Daily, where users accumulate tokens through purchases and daily task completion. Each spin costs 10 tokens and triggers randomized prize distribution from probability tables. Prizes include Plus subscription points, promotional codes (up to 50,000₽ value), electronics discounts (up to 99% off), and additional game tokens. The system uses daily spin limits and fraud prevention, with automated reward crediting within 7 days. Users can earn additional tokens by: completing daily tasks, spending 1,000₽+ in ecosystem services, or playing the mini-game 'Slingshot' (up to 2 tokens daily).