The True Source

Objective

evian sought to communicate their brand story through interactive storytelling—illustrating how their mineral water originates from pristine alpine mountain sources. The campaign aimed to build brand awareness by transforming the natural water cycle into an engaging, playable experience that connects consumers with evian's origin narrative.

Solution

Media.Monks created an endless runner game where players journey through alpine mountain landscapes, collecting water droplets while navigating obstacles. The game uses WebGL for 3D environmental rendering, visually representing the natural water cycle from source to consumption. Gameplay combines the endless runner genre mechanics with evian's brand messaging around healthy hydration and alpine purity, accessible via web at truesource.evian.com.