WHD: Take Back The White House

Brand
Sony Pictures
Year
2013
Objective
Awareness
Industry
Entertainment
Mechanic
Simulation & Strategy
Platform
Web
Agency
Sony Pictures Interactive

Screens

2 screens

Objective

Sony Pictures created an interactive game experience to promote the White House Down film (2013), engaging audiences with a political narrative through interactive gameplay. The game allowed players to experience strategic decision-making and power dynamics in a fictional scenario where they command a strike force to reclaim Washington D.C.

Solution

A browser-based HTML5 strategy game optimized for tablets where players command a strike force to scout, hack, and attack through Washington D.C. districts to reclaim territory and take back the White House. The game combined tactical gameplay mechanics with a political narrative tied to the theatrical film, featuring real Washington locations and districts as playable areas.