Alicia Keys Open Mic

Objective

Sony Music launched Alicia Keys OpenMic to deepen fan engagement with the artist through an innovative digital experience on emerging iPhone platform. The campaign aimed to leverage proprietary pitch-detection technology to create an interactive singing experience that would strengthen the connection between fans and the artist while exploring new distribution channels for music IP.

Solution

Alicia Keys OpenMic was an interactive karaoke app for iPhone that allowed users to sing along to Alicia Keys backing tracks. Rain developed a proprietary pitch-detection engine that analyzed vocal performance in real-time, scoring users based on pitch accuracy compared to the original vocals. The app featured OpenFeint integration for social leaderboards, enabling users to share scores globally and compete with other singers. Players received immediate feedback on their vocal performance and could record their performances for sharing.

Results

Not published.