Sodra - Quizwalk

Objective

Sodra Cell, a Swedish forest products company, needed to boost consumer engagement and brand awareness in the Swedish market. The campaign aimed to create an interactive brand experience that combined entertainment with a valuable prize incentive—a week-long holiday in Småland region.

Solution

Quizwalk was a location-based quiz game that encouraged players to walk through Swedish woods while answering trivia questions. Correct answers entered participants into a prize draw to win a week's holiday in Småland. The game combined physical activity (walking a designated route) with digital engagement (quiz mechanics), creating a multi-sensory brand interaction tied to the geographic region where Sodra Cell operates.