Чебурашка 2 х Сбер: "Новогодняя игра" - новогодний 3D-кэтчер

Objective

Sber, as the general partner of the Cheburashka 2 film (released January 1, 2026), aimed to drive family engagement around the film's premiere in Russia and promote a limited-edition children's payment card series with the film's character design. The campaign targeted families with children aged 6–13, tying the film's cultural moment to a new banking product launch.

Solution

Funtech developed a 3D catch-and-dodge web game with a winter theme where players guide SberCat collecting oranges, candies, and bonuses while avoiding snowballs, icicles, and ice chunks. The game featured seven power-up boosters to accelerate progress, escalating difficulty, score tracking, and a results screen with a clear call-to-action directing players toward Sber's new children's card offering. The game was designed for simple mobile and desktop play, creating low-friction entry for the target audience.

Results

Sber released a limited-edition children's SberCard series featuring Cheburashka artwork, available for clients aged 6–13, with card designs showcasing scenes from the film.