San Diego Zoo Safari Park Adventure

ArchiveThe campaign is offline. No archived build has survived.
Brand
San Diego Zoo
Year
2011
Objective
Awareness
Industry
Entertainment
Mechanic
Adventure & Quest
Platform
Web
Agency
RED Interactive Agency

Screens

3 screens

Objective

San Diego Zoo Safari Park aimed to engage visitors and potential guests through an interactive web experience that combined entertainment with wildlife education. The game was designed to raise awareness of the park and teach players about animal species and conservation.

Solution

An educational web-based adventure game developed by RED Interactive Agency where players assumed the role of a Safari Park Ranger. The gameplay involved exploring two themed environments—the Savanna and Gorilla Forest—while collecting discovery cards featuring information about wildlife and the Safari Park. The game integrated learning objectives about animals with exploration and collection mechanics.