Samsung Slopester

Objective

Samsung, as the official sponsor of the 2012 Innsbruck Winter Youth Olympic Games, sought to drive brand awareness and engagement with younger global audiences. The company developed an interactive digital experience to connect consumers to the Olympic sponsorship and inspire participation in winter sports culture.

Solution

Slopester is a snowsports-themed game where players compete in snowboarding challenges and winter sports competitions. Available on Facebook, Android, and web (www.samsungwakeup.com), the game lets players execute tricks and participate in virtual competitive events. The game was part of a broader digital sponsorship activation that included video content, live reports, and prize giveaways to drive engagement with Samsung's Olympic brand partnership.

Results

Not published.