Самокат: "Лето в ритме Самоката" - музыкальный лендинг с геймификацией

Objective

Samokat, Russia's leading delivery service, launched a summer campaign to strengthen brand presence and drive app-based food orders during peak seasonal activity. The campaign combined music, gamification, and local entertainment discovery to create a memorable interactive experience that encouraged users to engage with the brand and complete purchases via discount incentives.

Solution

An interactive web landing (sound.samokat.ru) where users assembled a virtual band, composed custom tracks by layering product sounds and musical elements, and watched their compositions performed on stage by game characters. The experience integrated an embedded internet radio featuring music and podcasts, plus event calendars covering Moscow, St. Petersburg, Kazan, and Yekaterinburg. A follow-up voice-controlled audio game called 'Say AAAAM' served as the campaign's second phase, where users prolonged vocal sounds and modulated pitch to attract Samokat products. All participants received promotional codes offering 20% discounts on orders exceeding 700 rubles in the Samokat mobile app. FarFor.studio developed the web interface for the campaign.

Results

No quantitative results were published (engagement metrics, participation numbers, conversion rates, or reach data not disclosed). The campaign generated sufficient user interest to justify a follow-up audio game phase released in September 2023.