Самокат: "Скажите а‑а‑а‑м!" - аудио‑игра с голосовым управлением

Objective

Samokat extended its summer music marketing campaign 'Summer in Samokat's Rhythm' into an experimental digital game to engage customers and promote private label products. The brand sought to leverage gamification and entertainment to attract new audiences while driving purchase behavior through progressive discount incentives.

Solution

The interactive browser-based audio game 'Say AAAAM' uses voice control via microphone input. Players engage two gameplay modes: sustaining an extended 'aaaam' sound to attract Samokat products, and modulating vocal pitch from high to low notes to navigate obstacles. All participants earn promotional codes upon completion, with discount size increasing progressively through gameplay stages and maximized by completing the full run.

Results

Not published.