Самокат: "Итоги года" - новогодний адвент в приложении

Objective

Samokat, a Russian quick-commerce platform, aimed to maximize user engagement and retention during the year-end holiday season. The project sought to increase daily active users, encourage repeated app visits through festive gamification, and create shareable moments amplifying brand presence during the festive period.

Solution

An advent-calendar style interactive game embedded in Samokat's mobile app allowed users to view personalized year-end statistics (most-ordered products, purchase frequency) before decorating a virtual Christmas tree with ornaments. Daily mini-game levels produced 'snowflakes,' an in-app currency exchangeable for festive tree decorations. Accumulated ornaments increased odds of winning prizes in daily draws. Social sharing of completed trees and year-end summaries created viral elements.

Results

Not published.