Rostelecom Olympics
Open the game- Brand
- Rostelecom
- Year
- 2014
- Objective
- Sales
- Industry
- Telecom
- Mechanic
- Sports
- Platform
- Mobile web
- Agency
- Freeger
Objective
Rostelecom, Russia's leading telecommunications company, launched an interactive promotional experience during the 2014 Olympic Games period to engage consumers and enhance brand presence. The campaign aimed to leverage the Olympics as a cultural moment to drive user engagement through interactive gaming across mobile and desktop platforms.
Solution
The campaign was built as an HTML5-based interactive game site (rtolymp.ru) playable on both mobile and desktop devices. The experience featured animation, art and illustration elements, and sports-themed interactive gaming mechanics. The color palette employed blue (#2779a7), coral/orange (#DF6C4F), and white, creating a bright and promotional entertainment-focused environment designed to align with the Olympic theme and Rostelecom's brand identity.
Results
The site received recognition from Awwwards as a Site of the Day on August 12, 2014, with an overall score of 7.8/10. Specific category scores were: Design 8.21/10, Usability 7.13/10, Creativity 8.05/10, and Content 7.68/10.
