POKÉMON: Detective Pikachu
Open the game- Brand
- Pokémon
- Year
- 2018
- Objective
- Sales
- Industry
- Entertainment
- Platform
- Web
- Agency
- Oblio
Objective
The Pokémon Company and Warner Bros. aimed to promote the Detective Pikachu feature film by transforming traditional movie promotional materials into an engaging interactive experience. The campaign targeted film audiences and Pokémon fans, leveraging interactive and social media channels to drive awareness and anticipation for the film's release.
Solution
Oblio created a multi-channel promotional experience centered on an interactive photo hunt format. The main website featured a poster with 45 hidden details for users to discover using an in-browser magnifying glass tool. The campaign extended to Snapchat Lenses deployed at SXSW, where users could scan Snapcodes to unlock an animated version of the poster along with exclusive video content. The web experience was built using Three.js technology to deliver smooth interactive graphics.
Results
The Snapchat Lenses component of the campaign generated over 57,000 impressions during the SXSW event. The project received an Honorable Mention award on Awwwards on December 3, 2018, with an average community score of approximately 7.1/10 across design, usability, creativity, and content categories.
