Rockubes (Roblox)
Open the game- Brand
- Piatierochka
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Mini-games
- Agency
- Hybrid Metaverse
Objective
Pyaterochka, a Russian supermarket chain, launched a branded Roblox metaverse experience to engage its target market of Russian-speaking players. The campaign (September 1–October 6, 2025) aimed to build brand presence and player engagement within the Roblox platform.
Solution
Hybrid Metaverse created a branded Roblox metaverse experience called Rockubes for Pyaterochka. Specific gameplay mechanics, reward systems, and integration details were not found in available sources.
Results
15 million impressions across the campaign period. Audience demographics: 48.2% male, 51.8% female participants—an even split indicating balanced appeal across the Russian-speaking Roblox player base.
