Poptopia

Objective

Pringles aimed to strengthen consumer engagement across 39–40 European markets by creating an immersive digital destination. Launched in April 2024 in partnership with Dentsu Creative and Merkle, the campaign was designed to build lasting relationships with fans, collect first-party data for personalization, and demonstrate Dentsu's integrated capabilities across media, creative, and CXM.

Solution

Poptopia is an interactive gaming platform accessed via QR codes on snack packages or directly online, guiding users through themed islands with the brand mascot Mr. P. The experience includes three core mini-games: Pringoooals (a football-skills challenge), Stack & Sort (a fast-paced sorting game), and Pop of Fame (a social sharing feature). Built on Adobe technology, the platform collects user behavioral data to enable personalized experiences. Rolled out to 39–40 markets including Greece, Cyprus, Malta, Spain, Portugal, France, Italy, Germany, Austria, Switzerland, and the Benelux region by end of Q2 2024, the platform operates as a mobile-accessible web app.

Results

Not published.