Philips Hideouts
Open the game
Objective
Philips launched a global campaign to promote their new Frameless Smart TV, featuring an ultra-thin bezel design. The company created an interactive treasure hunt challenge to generate buzz and drive engagement for the product launch among consumers in the Nordic region and beyond.
Solution
Ahlstrand & Wallgren designed a Google Maps-based treasure hunt hosted at philips-hideouts.com, where participants used Google Maps and Street View to locate ten Philips Frameless televisions hidden in various locations worldwide. Players would pinpoint suspected TV locations by placing markers on the map; correct placements won the actual TV set as a prize. The campaign leveraged the novelty of the product's design—so thin and minimal it could be 'hidden'—as the central mechanic.
Results
Not published.
