Peugeot GTi Legend game

Objective

Peugeot launched an interactive mobile game to celebrate the 30th anniversary of its iconic GTi line and introduce the new 208 GTi 30th special edition. The brief required a spectacular online brand activation deployed within six weeks that would match the impact of the car's TV commercial launch.

Solution

DPDK developed a fully responsive HTML racing game playable on mobile browsers, where players race a Peugeot 208 GTi 30th across a frozen lake, dodging missiles and crumbling ice to achieve the highest distance. The production team rendered actual driving footage from the TV commercial into a 3D environment, creating a seamless loop of ice that advances or retreats based on player performance, offering an immersive connection between the digital experience and the broadcast advertisement.

Results

Not published.