ParaNorman: 2-BIT BUB
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- ParaNorman
- Year
- 2012
- Objective
- Awareness
- Industry
- Entertainment
- Platform
- App
- Agency
- GRL Games
- With
- Wieden + Kennedy
Objective
Promote the stop-motion animated film ParaNorman to mobile audiences by creating an engaging, quirky iOS game. The game brought the movie's distinctive visual style and humor to the casual gaming platform during the film's theatrical release in summer 2012.
Solution
2-BIT BUB is a free iOS action-puzzler game featuring Bub, a bisected ghost-dog character from ParaNorman. Players slingshot Bub through 60 levels across 15 locations to collect lost zombie bones. The game captures the film's unique aesthetic with visuals pulled directly from the movie, includes Game Center achievements (dog tags), collectible zombie posters, and original soundtrack by Jon Brion.
Results
Not published.
