Oreo: Oreo Facebook Playable Ad

Objective

Oreo aimed to engage Indian consumers with an interactive experience centered on their Cadbury-dipped cookie line. Launched in November 2019, the campaign positioned Oreo as a playable brand experience, making Oreo one of the first major brands in India to leverage Facebook's playable ad format to drive consumer interaction on social media.

Solution

A tap-based interactive game built for Facebook's playable ad format, where users launch chocolate cannon balls to cover Oreo cookies. Players tapped to control a chocolate cannon mechanic, creating a casual game loop centered on the Cadbury-dipped product. Developed and deployed entirely by AliveNow, a Bangalore-based creative technology agency, the experience was designed to drive engagement directly within Facebook's advertising ecosystem.

Results

Not published.