OLW: Music Composer
Open the game- Brand
- OLW
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Music
- Agency
- Kokokaka
Objective
OLW, a Swedish snack chip brand, launched an interactive music composition experience in summer 2022 to drive consumer engagement and participation. The campaign enabled players to create personalized musical content by combining different character sounds, competing for Ticketmaster concert prizes.
Solution
An interactive web-based game where players compose music by selecting six different sounds for animated characters, creating unlimited animation and melody combinations. Each composition was submitted for entry into a drawing for Ticketmaster prizes. The game required audio to be enabled for the full experience. Music and animation production by Markus Hasselblom and Ben Baker through Kokokaka Creative Studio; overall campaign developed by Change the Agency.
Results
Not published.
