Okko х Пикабу: "Лабиринт сознания" - веб‑игра‑триллер к премьере сериала

Objective

Okko, a Russian streaming platform, launched an interactive web game in 2024 to promote the psychological thriller series 'Kalimba.' The campaign aimed to drive awareness for the premiere, immerse audiences in the show's dark atmosphere, and expand the platform's audience reach.

Solution

The team created a pixel-art maze game inspired by Pac-Man, playable on web. Players navigate a dark labyrinth with restricted visibility, collecting four Kalimba musical notes while evading invisible demons detected through sound and visual traces. Each collected note temporarily puts enemies into dormancy. The final screen directs players to watch the full series on Okko. The game served as an interactive landing page with creative direction, design, and development by the agency team.

Results

Not published.