НТВ: "Предсказания от Маски" - VK mini-app к новому сезону шоу

Objective

NTV sought to engage viewers of the masked singer show "Маска" around its new season by creating an interactive platform that distributed personalized predictions and wishes from show characters. The campaign aimed to encourage social sharing, drive viewership of new episodes, and facilitate merchandise giveaways to build community participation.

Solution

A VK mini-app that generated randomized prediction cards featuring show characters with exclusive wishes. Users could regenerate predictions, set their VK emoji status with results, share outcomes with friends, and enter draws for branded merchandise and collectible cards. The mechanics emphasized repeatability and social distribution, with notifications pushing users toward new episodes and in-app activities.

Results

Not published.