Mon top Netflix

Objective

Netflix France launched a participatory campaign to celebrate its 10th anniversary in the market by inviting fans to curate and publicly share their personalized top 10 favorite shows. The mobile-first activation aimed to boost brand engagement and drive viral social sharing through user-generated ranking content.

Solution

An interactive web application where users browse Netflix's catalog, select and rank their top 10 favorite shows through an intuitive grid interface, then auto-generate and share custom social media assets. The platform featured smooth transitions and responsive design optimized for mobile devices, with an integrated TikTok filter to extend reach across multiple social channels. Campaign was built as a web-based experience (not an app) to maximize accessibility and immediate sharing capability.

Results

Mon top Netflix won Awwwards Site of the Day recognition on October 31, 2024, with high technical scores: animations 8.00/10, development 7.45/10, and creativity 7.68/10. Specific engagement metrics were not publicly disclosed.