Home Run Derby
Open the game- Brand
- MLB
- Year
- 2014
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Sports
- Agency
- MLB Advanced Media
Objective
MLB sought to engage fans on mobile platforms during the live 2014 Home Run Derby event held in Minneapolis. The campaign aimed to extend the broadcast experience beyond television to interactive digital channels and reach younger audiences through a gaming experience synchronized with the live event.
Solution
MLB Advanced Media developed a free mobile game available on iOS and Android featuring multiple play modes: an authentic tournament bracket mode competing against millions of players worldwide on live leaderboards, single-player arcade mode against AI opponents, and time-based arcade gameplay. The game included recreation of authentic MLB ballparks (including 2014's Target Field), high-definition graphics, in-game progression systems, and real-time leaderboards with social media integration during the July 15, 2014 broadcast.
Results
Not published.
