Mission Ionosphere – Web Game Experience

Objective

IONOS sought to deepen engagement with their WordPress community, leveraging the shared mascot Wapuu as a bridge between the hosting provider and developers. The campaign aimed to create a low-barrier, registration-free experience that would strengthen brand recall and foster repeated interaction at both online and event settings.

Solution

Demodern developed a five-level WebGL-based highscore game where Wapuu travels through atmospheric spheres from Earth to the ionosphere. Players compete asynchronously via a public top-100 ranking system without registration, with the ability to share results and challenge others. The experience was deployed across platforms—online at mi-io.com and as a physical installation at trade events (OMR Hamburg, WordCamp Europe Porto) with balance-board controllers on large displays. Built on Phaser framework with hand-drawn character design, procedural level generation, spritesheet animations, and custom synthesizer audio for nostalgia and polish.

Results

Players extended engagement duration and shared results more frequently. Trade show visitors showed improved brand recall. However, specific quantitative data on player counts, session duration averages, or conversion impact were not published.