The Xbox Vault
Open the game- Brand
- Microsoft
- Year
- 2022
- Objective
- Awareness
- Industry
- Entertainment
- Platform
- Web
- Agency
- Microsoft
- With
- makemepulse
- With
- Netflix
Objective
Microsoft and Netflix collaborated to celebrate Xbox's 20th anniversary while promoting Dwayne Johnson's 'Red Notice' film. The campaign reunited The Rock with Xbox, building on his iconic 2001 console launch presentation. The interactive experience aimed to engage global audiences through entertainment-driven brand heritage storytelling and expand the reach of both franchises through a limited-time playable event.
Solution
An immersive WebGL-based 3D vault containing 27 meticulously 3D-modeled Xbox artifacts spanning console history, characters, and beloved franchises (Halo, Gears of War, Forza Horizon, Minecraft, etc.). Players navigated the vault in a 4-minute timed session, answering multiple-choice trivia questions about each artifact to earn points. Every 1,000 points generated one sweepstakes entry for exclusive Xbox prizes. The experience ran for 10 days (November 15–24, 2021) across all regions, emphasizing replayability and competition.
Results
230,000+ players participated globally. The campaign generated 130,000+ sweepstakes entries and drove 20,000+ social media bragging-rights posts. The experience earned recognition from the Favorite Website Awards (FWA).
