Mercado Dia% - advergame
- Brand
- Mercado Dia
- Objective
- Sales
- Industry
- Retail
- Platform
- Web
- Agency
- Paulo Pina
Objective
Mercado Día, a major Brazilian supermarket chain, sought to increase customer engagement and drive sales through interactive entertainment. In 2009, the brand launched an advergame targeting the Brazilian market to create a more engaging brand experience and incentivize store visits.
Solution
AmpyGames, with creative direction by Paulo Pina, developed an advergame featuring character creation and gameplay mechanics. The game included custom character design interfaces, animated sprite assets, and interactive gameplay environments built specifically for the Brazilian audience. The advergame was designed as a branded digital experience to deepen customer interaction with the Mercado Día brand.
Results
Not published.
