MAS Moments
Open the game- Brand
- MAS
- Year
- 2021
- Objective
- Engagement
- Industry
- Finance
- Platform
- Web
- Agency
- Method
Objective
To celebrate MAS Insurance's 100-year anniversary (November 2021) and educate customers about insurance by making the learning experience engaging and personally relevant. The campaign aimed to demonstrate how MAS supports families through key life milestones while transforming complex insurance concepts into an interactive entertainment experience.
Solution
An interactive digital board game built in Unity with HTML5, styled after classic board games like Game of Life and Snakes & Ladders. Players spin a wheel to progress through life stages—university, marriage, home purchase, children, and retirement—encountering random event cards that trigger both personal moments and historical MAS milestones. Players compete against an AI opponent. At each life stage, relevant insurance products are showcased: car, contents, health insurance, income protection, and KiwiSaver investment products. Players entering the game were entered into a prize draw to win an Amazon Echo.
Results
Not published.
