Magnum Pleasure Hunt
Open the game- Brand
- Magnum
- Year
- 2011
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Plan8
- With
- Feels Like
- With
- Lowe Brindfors
Objective
Unilever launched Magnum Pleasure Hunt to create a global interactive experience that would drive brand engagement and awareness for Magnum ice cream. The campaign aimed to build viral engagement by offering players an entertaining action-adventure game that could be shared across social networks.
Solution
An interactive web-based advertgame where players jumped, ran, and navigated through partner brand websites (Samsung, Dove, Spotify) to collect chocolate bonbons and achieve high scores. The game was developed by Lowe Brindfors, Plan8, and Feels Like, with development by B-Reel. Players progressed through multiple branded worlds and environments, discovering content on partner sites while completing in-game challenges. The experience was optimized for web browsers and social sharing.
