London On The Inside: Armchair Managers' Club

Objective

London On The Inside, an independent London lifestyle publication with 150,000+ followers, needed to boost engagement during the Euro 2020 football tournament. The brand created an interactive prediction game to capitalize on the major sporting event and deepen their audience's involvement.

Solution

Agile Web Development built 'Armchair Managers' Club', a free-to-play football prediction game with user registration, prediction submission for match outcomes, automated point-scoring calculations, live tournament fixture displays, and a dynamic leaderboard. The platform integrated blog content and emphasized intuitive navigation and visually compelling design to encourage participation throughout the tournament.

Results

The campaign generated over 1,800 signups and achieved a 72% returning visitor rate throughout the tournament.