Lidl Juicebox

Objective

Lidl Belgium launched an interactive promotional campaign to increase engagement and brand affinity among younger consumers through a playable mixing experience. The game was tied to a major cultural partnership with Tomorrowland festival, using the appeal of exclusive festival tickets as an incentive to drive participation and create shareable moments.

Solution

Players created custom fruit and vegetable juice blends within an interactive web game, experimenting with different combinations to design their ideal juice recipes. The game was built with responsive design and flat design aesthetics, accessible via web browser. Winning juice combinations earned participants tickets to Tomorrowland, one of Belgium's largest electronic dance music festivals, incentivizing creative participation and social sharing.

Results

Not published.