Levi's: Skateboard Game

Objective

Levi's launched a new skateboarding collection and needed to drive foot traffic to its flagship store at Citadium Paris. The brand sought an engaging, in-store activation that would introduce the skate collection to urban youth audiences and create memorable brand interaction through interactive entertainment.

Solution

Flaq Digital created a retro-style arcade skateboarding game deployed as an interactive touchscreen cabinet in the Citadium Paris store. Players navigate a skateboarder through stylized Paris streets, grinding on urban furniture and dodging oversized obstacles ('pigeons XXL') to reach the Citadium destination. The game featured professional skater Matteo Sinet as ambassador, with top players winning signed skateboard decks and Levi's branded merchandise. A supporting film showcased Sinet demonstrating the game.

Results

Not published.