Operation Monarch
Open the game- Brand
- Legendary
- Year
- 2022
- Objective
- Product Launch
- Industry
- Entertainment
- Mechanic
- Arcade & Action
- Platform
- In-Game
Objective
Legendary Entertainment partnered with Call of Duty: Warzone to cross-promote the MonsterVerse film 'Godzilla vs. Kong' (May 2022) through a time-limited event. The campaign aimed to drive player engagement during the film's theatrical release window and sell premium operator cosmetics branded with the MonsterVerse intellectual properties.
Solution
Operation Monarch was a limited-time Quads Resurgence mode (May 11-25, 2022) set on Caldera where Godzilla and King Kong roamed the map, attacking players and vehicles. Squads collected 'Monarch Intel' from supply boxes and eliminated enemies to unlock the S.C.R.E.A.M. Device killstreak, allowing the highest-damage squad to direct either monster's area attacks (Kong's ground pound or Godzilla's heat ray) across the map. Aggressive 'Titan Frenzy' phases intensified monster activity. Eight challenges provided cosmetic rewards (charms, stickers, emblems, and the 'Ancient Rivalry' Marksman Rifle Blueprint). Three premium operator bundles (Godzilla Reactive Mastercraft, Kong, Mechagodzilla) were available for purchase, with bundle-stacking incentives: buying two granted cosmetics, purchasing all three unlocked a Legendary 'Apex Phase Rifle' SMG. Cross-promotion with the MonsterVerse website provided additional in-game rewards.
