Le Studio - 1863 Tour
Open the game- Brand
- 1863 Tour
- Year
- 2023
- Objective
- Engagement
- Industry
- Entertainment
- Platform
- Web
- Agency
- Paul Soulhiard
- With
- Frédéric Devaux
- With
- Maximin Gigaud
- With
- Léo Clot
Objective
1863 Tour is a French rap concert series that expanded from successful events in Paris and Lyon in 2022 to a nationwide tour across France. The challenge was to help audiences discover and explore the diverse lineup of artists performing at different tour dates, turning concert discovery into an engaging interactive experience that would drive attendance and fan engagement.
Solution
Le Studio is a 3D interactive search game where users explore a virtual room to discover information about touring artists. The experience uses parallax effects, gesture-based interactions, and unusual navigation systems to gamify the process of finding artist details tied to specific tour dates. Built with 3D environments and smooth transition animations, the game is accessible across both desktop and mobile devices, combining visual exploration with playful discovery mechanics.
Results
The project received an Awwwards Honorable Mention on January 27, 2023. Community evaluation scored the experience 8.5/10 on average with 15 votes from 29 jury members, with individual scores ranging from 7.0 to 9.4.
