Kung Fu Cheetos Mix
Open the game- Brand
- Cheetos
- Year
- 2015
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Mobile web
- Agency
- Prelúdico
- With
- Slikland
- With
- doubleleft
Objective
Cheetos Brazil launched an innovative product co-creation campaign in 2015, replacing traditional consumer surveys with an interactive gaming experience. The brand aimed to engage children with its mascot Chester Cheetah while allowing them to participate in voting for a new flavor through a gamified martial arts training journey.
Solution
Kung Fu Cheetos Mix was an interactive HTML5 web game where players used their smartphone's motion sensors as a controller paired with a desktop display. Children learned kung fu moves from Chester Cheetah across multiple levels; as they progressed through training stages, they unlocked the ability to vote for a new product flavor. The dual-device experience connected mobile and desktop via WebSockets, creating an immersive environment that transformed the voting process into the game's central reward. The campaign was hosted on Cheetos.com.br and developed by Doubleleft (creative agency), Slikland (design and production), and Prelúdico (audio and sound design).
Results
Not published.
