Krezip Music Box
- Brand
- Krezip
- Year
- 2007
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Music
- Platform
- Web
Objective
Krezip, a Dutch pop rock band, launched a promotional campaign for their new single "Play This Game with Me" in October 2007. The goal was to create an interactive experience that would engage fans by allowing them to participate directly with the band's music through a game tied to the single release.
Solution
An interactive rhythm-based game called Music Box where players maintain the game's tempo in sync with the music. Players would engage with the track "Play This Game with Me" by controlling the Music Box speed through gameplay mechanics, creating an interactive musical experience that merged gameplay with the song itself.
Results
Not published.
