Kassir.ru: "Ваш зимний адвент‑календарь" - адвент-календарь к Новому году

Objective

Kassir, a Russian ticket marketplace, aimed to create a memorable holiday campaign that encouraged daily repeat visits during the festive season. The interactive advent calendar served to increase customer engagement, strengthen brand loyalty, and drive ticket sales through consistent daily touchpoints around the year-end holidays.

Solution

A web-based advent calendar featuring a picturesque winter cityscape with a winding path and interactive gift boxes. Users received daily onboarding with map navigation, unlocking one surprise window per day that revealed promotional codes, bonuses, and curated festive content (recipes, playlists, collections). The experience integrated instant promo redemption with purchase calls-to-action, progress tracking with visual indicators, and retention mechanics including daily reminders and social sharing functionality. Developed by Out of Cloud agency with full creative direction, design, and development.

Results

Not published.