Kaspersky: "Kaspersky UEFN" - кастомный остров с шутером в Fortnite

Objective

Kaspersky aimed to engage gamers and tech enthusiasts at Comic Con Abu Dhabi 2026, transforming cybersecurity awareness into an interactive entertainment experience. The brand sought to demystify digital threats by positioning protective mechanisms as core gameplay mechanics, targeting younger audiences who inhabit gaming spaces.

Solution

Trend Surfers developed a custom Fortnite UEFN island featuring a top-down arcade shooter set inside an infected SSD, inspired by Hotline Miami. Players progress through memory sectors eliminating three threat types—worms, trojans, and ransomware—using security-themed tools (scan modules, firewalls). Each kill builds a real-time security level indicator. The experience layers branded UI, collectible power-ups, embedded cybersecurity tips, and a final boss encounter: deactivating the threat core. The island served as both a playable demo station and offline extension point at the event.

Results

3,000 players participated directly at Comic Con Abu Dhabi. The activation reached 10% of total attendees. Session-level metrics tracked included playtime duration, accuracy, cleared sectors, and infection penalties across players.