Juke Power-Up
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Juke
- Year
- 2010
- Objective
- Engagement
- Industry
- Entertainment
- Agency
- mindthegap
- With
- DigitasLBi Paris
Objective
Nissan Juke launched a mobile engagement campaign targeting Android users with an interactive app experience. The campaign aimed to create memorable brand interaction through a playable mechanic tied to phone usage.
Solution
Juke Power-Up was a web/mobile application for Android devices where users physically input energy (likely by shaking or interacting with their device) to power up their phone. The app tracked user performance through a scoring system, creating a competitive element among users.
Results
Not published.
