Juggle Challenge
- Brand
- FC Barcelona
- Year
- 2016
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- We Make Something
- With
- AW Studio
- With
- HiPoly
Objective
Maurice Lacroix and FC Barcelona built Juggle Challenge to turn their new sponsorship into mass fan participation right as Euro 2016 kicked off. The aim was to build what the club called the world's largest community of ball-jugglers, tie the watchmaker's identity to the idea of time through a running campaign clock, and ride the tournament's attention spike into a wave of user-generated video. Three prize categories gave people a reason to keep filming, uploading, and sharing.
Solution
Landing on jugglechallenge.com, the visitor sees a Maurice Lacroix clock ticking upward — started by Barça players on day one — next to a rotating 3D sphere built entirely from other fans' video tiles. They're invited to film themselves juggling a football, or anything else, for up to 15 seconds on a phone, GoPro, or any camera, then upload the clip right there on the site — even a failed attempt is welcome. The upload adds its length to the shared clock and drops the clip onto the sphere as a new tile, which other visitors can spin, click into, watch, like, and share on social media. Likes and originality decide who wins a Pontos watch, an FCB special edition, or a trip to Barcelona.
- 1
The player opens jugglechallenge.com, an HTML5/WebGL campaign page for FC Barcelona and Maurice Lacroix, and is invited to join the club's players in building the world's longest collective juggling routine.
- 2
A Maurice Lacroix clock runs on screen, started on 13 June by FC Barcelona players and counting the combined length of everyone's juggling so far; beside it spins a 3D sphere built from video tiles of participants already submitted.
- 3
The player can rotate the sphere and click individual tiles to watch other participants' juggling clips.
- 4
To take part, the player records themselves juggling a ball or any other object for up to 15 seconds; skill isn't required, only an attempt on camera.
- 5
The player uploads that clip directly on jugglechallenge.com.
- 6
The upload adds its own length to the shared Maurice Lacroix clock and takes its place as a new tile in the sphere, viewable the same way as everyone else's.
- 7
Using built-in social sharing, the player spreads their clip to gather likes, since the like count decides entry into the "Most likes" prize category.
- 8
The campaign awards three prize tracks from submitted clips: most-liked videos win Maurice Lacroix Pontos watches, most creative videos win special FCB-edition watches, and a club jury picks three shot in the most unusual locations, with the winner traveling to Barcelona.
- 9
Submissions are only open for a fixed window, from 13 June to 11 July 2016.
