Jameson 1780

Objective

Jameson Irish Whiskey needed an HD digital experience to support a major US TV campaign commemorating the brand's founding in Dublin, 1780. The brand sought to create an engaging online presence that would reinforce the campaign's historical narrative and deepen audience connection to its heritage story.

Solution

An interactive mystery investigation game where players connected via Facebook to solve a central puzzle: identifying which of their Facebook friends had stolen a barrel from the Jameson distillery. Users explored a historically-accurate 3D recreation of 18th-century Dublin streets to uncover clues and catch the thief. The web experience featured high-production-value environments built from location footage shot at Dennis Severs' House, the historic Jameson Distillery in Dublin, and a medieval church in London, delivering an immersive storytelling experience intertwined with gameplay.

Results

The campaign won 3 Webby Awards and received 1 FWA Site of the Day award.