INDIO - Story Tour
Open the game- Brand
- INDIO
- Year
- 2017
- Objective
- Engagement
- Industry
- Entertainment
- Platform
- Web
- Agency
- Foo Studio
Objective
INDIO ViveLatino, the foremost Latin American music festival, sought to create an innovative promotional experience to celebrate the festival and engage its audience through interactive entertainment. The campaign aimed to strengthen brand connection by turning the festival experience into a participatory digital game.
Solution
Story Tour was an interactive board game experience featuring over 1,000 trivia questions that guided players through a virtual journey celebrating the festival and Latin American culture. The game combined narrative elements with quiz mechanics, allowing users to explore festival themes via gameplay. Built with HTML5, CSS3, PixiJS, and WebGL, the web-based experience delivered animated graphics and interactive design. The project was positioned as a promotional digital destination accessible via https://indio.com.mx/storytour/.
Results
The project received Awwwards Honorable Mention on March 9, 2017, with 15 community votes and individual scores reaching 9.7/10. At CSS Design Awards, it earned a 7.63/10 judge score and Special Kudos 2017 designation.
