Hit It Pure
- Brand
- Callaway Golf
- Year
- 2009
- Objective
- Sales
- Industry
- Entertainment
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- Hello Design
Objective
Callaway Golf needed to put its newest drivers in front of golf fans online and give them a reason to keep coming back to the brand's site rather than just reading about the clubs.
Solution
The player opens the microsite and steps up to tee off with Callaway's latest drivers, swinging at a series of shots and aiming for a clean, pure strike each time. Scattered through the round are hidden bonuses and secret codes, so a good drive can also turn up a reward worth chasing. Finding those extras is the pull to keep playing rather than stopping after one pass, since later rounds promise more to uncover. A session ends once the player has worked through the available shots, with the hunt for anything still hidden left open for a return visit.
- 1
The player opens the Callaway Golf microsite and enters a game built around executing a "pure" shot with the brand's newest driver.
- 2
While playing, the player searches for hidden bonuses and secret codes scattered through the game; finding them unlocks extra content and gives players a reason to replay.
