Heschung Advent Calendar

Objective

Heschung, a French heritage footwear and lifestyle brand, created an interactive digital advent calendar to engage audiences during the Christmas season. The campaign aimed to immerse visitors in Heschung's brand universe, highlighting the brand's craftsmanship and heritage through a 24-day interactive experience that also connected to New Year's resolutions.

Solution

An interactive advent calendar website featuring 24 daily digital surprises built with advanced web technologies (WebGL, PixiJS, Vue.js, SVG, CSS3). The experience emphasized gesture-based interactions, unusual navigation patterns, visual transitions, and filter effects, with artwork by artist Vincent Broquaire illustrating Heschung's family history and artisanal know-how. Users navigated through the calendar by clicking and holding to reveal daily content.

Results

Not published.