Planet In Need
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Got Milk
- Year
- 2006
- Objective
- Awareness
- Industry
- Food & drink
- Mechanic
- Shooter
- Platform
- Web
- Agency
- North Kingdom
Objective
Got Milk? aimed to promote milk's nutritional benefits (bone health, skin, hair) to a young, digitally-engaged audience in 2006. The campaign leveraged a sci-fi premise to make the health message entertaining and memorable, positioning milk as essential for human well-being.
Solution
An online interactive shooter game featuring an alien planet (Brittlelactica) where extraterrestrials attempt to steal Earth's cattle to obtain the health-giving properties of milk. Players defend the planet by engaging in shooter gameplay while reinforcing the brand message that milk is vital for human health. The digital experience was developed by North Kingdom and hosted online for wide public access.
Results
Not published.
