Fuel Force

Objective

Gatorade aimed to engage young athletes and sports enthusiasts through interactive entertainment. The campaign leveraged Snapchat's platform to create a branded gaming experience that reinforced Gatorade's association with athletic performance and energy.

Solution

Fuel Force was a multi-level mobile game native to Snapchat where players controlled one of six world-class athletes to defend the planet from a giant robot invasion. The game used Snapchat's native interactions—taps and swipes—making it seamlessly integrated into the platform's mechanics. Players could experience different sports and game styles based on their chosen athlete.

Results

Awarded Clio Sports Bronze in the Games category. Specific reach, participation, or sales metrics were not publicly disclosed.